For over fifty years, ARLA and NAEA have represented the professional property sector to key audiences within the industry, media and to policy makers. Consumers however have had little awareness of either organisation. Having listened to our members, and, given the significant challenges the industry is facing, it is clear, now more than ever before, the public needs far better understanding of how to choose a property agent that has the consumer’s interest at heart.
The new focus unifies the two organisations, as ARLA Propertymark and NAEA Propertymark
David Cox, ARLA Propertymark Chief Executive, and Mark Hayward, NAEA Propertymark Chief Executive, said: “Having a home is the most important issue for consumers and our members are there to protect and guide people with their property transactions. At present customers don’t know where to go for advice or can’t be sure if they are dealing with a professional. We are changing this. We will reach out to customers directly so they recognise Propertymark and understand that by using a Propertymark Protected agent they and their money are safe.
“Propertymark is a stamp of approval for consumers when they seek professional property expertise in buying, selling, renting, leasing, or valuing a property. It stands for protection for the consumer, and offers the highest standards and qualifications among property professionals. Propertymark Protected agents have opted for regulation in an unregulated sector, and provide reassurance for consumers as well as protection against rogue operators.”
Copes have been members of ARLA and NAEA since 1990 and welcome these changes to increase public awareness. David Cope commented "It amazes me how many people still use agents that aren't registered. Would you book a holiday through a company that wasn't bonded by ABTA or use an unqualified doctor or dentist?"